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thePEBBLE - 08/29/05 - Tips And Tidbits
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Ken Darby's book, The Saga Of Pinehill, The Adventure
is now in bookstores. A controversial and powerful story.
It will change your life. Go to
http://www.the-pebble.com OR order yours from
your favorite bookstore. ISBN # 1-4137-4723-X
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TODAY'S TRIVIA - - -
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Can a fetus in the womb hear?
Who invented the Apgar score (and what is it)?
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ANSWERS TO YESTERDAY'S TRIVIA - - - -
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How many hearts does an earthworm have?
Five. You wouldn't think something that simple and (usually)
small would need five hearts, but it has them. All pump
blood just as our single heart does.
What is the only temporary organ in the human body?
The placenta. Formed by the conception and implantation of a
fertilized egg in the mother's uterus, the placenta exists
solely to provide life support and nourishment to the
growing baby, as well as hormones to assist the pregnancy.
When the baby is born, the placenta also is delivered
outside the body as afterbirth and is discarded.
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I'LL SEE IT WHEN I BELIEVE IT!
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There are a lot of ways to become a failure,
but never taking a chance is the most successful.
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thePEBBLE CONTENTS:
1. STRANGE BITS AND PIECES!
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2. TITLE ARTICLE - - -
Tips And Tidbits
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3. MEDICAL COLUMN by Karin Henderson
Your Immune System: Delicate Yet Critical
How It Serves You And Why You Need To Keep It Healthy
PART 4 of 12
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4. THE SAGA OF PINEHILL by Ken Darby
Visiting the shrine
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5. OBSERVATIONS OF OUR BUSINESS
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6. THINK ABOUT THIS TODAY!
7. HA! HA!HA!
8. CONTACT INFO
9. THE LAST LINE - - - - -
Get The Saga Of Pinehill, The Adventure
http://the-pebble.com/SAGA/sagamain.html
OR get it at your favorite bookstore. Ask for
ISBN# 1-4137-4723-X from Publish America
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STRANGE BITS AND PIECES!
Quackmore Duck is the name of Donald Duck's father.
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TITLE ARTICLE - - -
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Tips And Tidbits
Have a look at this article if you are interested in the trials and
tribulations technology brings to some corporations. Most of
our jobs are affected by technological change. This article
shows us just how.
The New Kodak Moment: Is It Warm or Is It Cool?
by CLAUDIA H. DEUTSCH
MOST corporate marketers would be overjoyed if consumers
considered their brand to be a loyal, reliable, trustworthy
old friend.
Not Carl E. Gustin, Eastman Kodak's marketing chief. He
wants Kodak to be not just warm and fuzzy, but cool. Or,
more to the point, Antonio M. Perez, the Kodak chief
executive who jumped over from Hewlett-Packard two years
ago, wants Kodak to be cool. Skip to next paragraph
Ogilvy fixed on a single theme to run through Kodak
advertising: the gallery as a public place with private
wings, accessible yet protected. Readers Forum: Media,
Advertising and Marketing
"I told Carl, 'Keep the trust and the warmth, but make the
brand innovative and cool and digital,' " Mr. Perez said.
When the chief says cool, the staff heats up. So for nearly
two years Kodak and its longtime agency, Ogilvy & Mather
Worldwide in New York, part of the WPP Group, have been
seeking ways to add "cool" to the brand without stripping it
of the emotional resonance of the Kodak moment. What they
have come up with is a brand transformation program that
encompasses not just advertising, but also product design,
public relations, "pretty much everything Kodak," as Mr.
Gustin put it.
The change is rippling throughout Kodak's Rochester
headquarters. Public relations people, long used to dealing
with photography and industrial reporters, are now courting
consumer electronics reporters. The corporate "design and
usability" staff, once part of Kodak's research department,
now reports to Mr. Gustin, who makes sure that everything,
from the user manuals to the annual report to the products
themselves, look "cool." (The look du jour for cameras:
small, sleek and glossy black with silver trim.) Kodak may
even tinker with the logo.
"The only thing we're keeping constant is the red and yellow
colors, and the Kodak name," Mr. Gustin said.
The push has some brand specialists scratching their heads.
"Sure, Kodak has to evolve its brand beyond film, but why
does it need to be cool?" asked Michael Watras, president of
the brand consulting firm Straightline International. "Is
I.B.M. cool? Is P.& G.? There are plenty of great brands out
there that are reliable and trustworthy without being cool."
Jack L. Kelly, a Goldman Sachs analyst, is also bewildered.
Mr. Kelly has a sell recommendation on Kodak shares, but
only because he is pessimistic about Kodak's chances of
reaping big profits from digital products even as it
grapples with the decline of once-lucrative film sales.
Indeed, Kodak said yesterday that it would eliminate an
additional 900 jobs in its nondigital businesses and close a
paper operation in Rochester.
"Granted, 'cool' and 'Kodak' are rarely used in the same
sentence, but the brand is still a net positive," Mr. Kelly
said. "Kodak is known as the imaging company, and that
transfers easily to digital."
Apparently, it doesn't. Kodak's research shows that
consumers, be they in New York or Duluth, Minn., Singapore
or Paris, think that digital products are cool, and that
Kodak is not. "When it came to digital, they perceived the
brand as lacking momentum, credentials or innovation
stripes," said Nicola Bell, who oversees the Kodak account
at Ogilvy. The research ended on a hopeful note, though:
"They'd tell us, 'We want you to be in digital,' " Mr.
Gustin said. "We'd say, 'Hey, we are there. You just don't
know it.' "
There are some signs they do. Kodak's digital business is
growing at a better than 35 percent annual clip, and its
EasyShare is the world's best-selling digital camera. But
those who buy the cameras are often unaware that the company
is a big player in digital radiography, or that it offers
Internet services for archiving photographs or that it
handles big commercial printing runs. Kodak wants that halo
effect.
"G.E. sold lots of light bulbs on the strength of its
reputation in aircraft engines," Mr. Gustin said.
The stakes are high. Digital imaging - a catch-all category
that includes the hardware, software and services involved
in everything from pictures to X-rays to commercial
brochures and archived canceled checks - represents a $510
billion market that is growing at an annual 10 percent clip,
according to Mr. Gustin. "Any image of anything anywhere,
anytime, can be brought up, searched and printed out
immediately, and that's spawned thousands of new images and
categories," he said.
Unfortunately for Kodak, it has also spawned new
competitors. In the days of film, Kodak contended with the
likes of Fuji and Agfa. Today it faces Sony, Hewlett-Packard
and a host of consumer electronics companies. Again, the
research shows that Sony PlayStations are cool. Kodak is
warm and fuzzy.
Kodak is not saying its brand has to be one or the other.
"We want to show old warm Kodak in terms of hot new
technology," Mr. Gustin said.
Ogilvy fixed on a single image to run through all the
advertising: the gallery, a public place with private wings,
accessible yet protected, where pictures of grandma can
peacefully co-exist with dental X-rays and celebrity shots.
The cost of the brand transformation will top $500 million,
but Kodak will not disclose how much goes for advertising.
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For a spiritual journey to live as your Maker wants
http://www.spiritual-underground.com
Find information and knowledge that, while in plain
sight, has been hidden from man for centuries. If you
are on "the path" this is for you.
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To be heard, communicate with love
---- Ken Darby
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MEDICAL COLUMN - - - -
by Karin Henderson
Your Immune System: Delicate Yet Critical
How It Serves You And Why You Need To Keep It Healthy
PART 4 of 12
THE IMMUNE SYSTEM
The immune system protects the body from
potentially harmful substances by recognizing and responding
to so-called antigens. Antigens are large molecules (usually
proteins) on the surface of cells, viruses, fungi, or
bacteria. Some non-living substances such as toxins,
chemicals, drugs, and foreign particles (such as a splinter)
can be antigens. Substances that contain these antigens are
recognized and destroyed by the immune system. Even your own
body cells have proteins that are antigens (these include a
group of antigens called HLA antigens). Your immune system
learns to see these antigens as "normal" and does not
usually react against them.
IMMUNE RESPONSE
http://www.nlm.nih.gov/medlineplus/ency/article/000821.htm
"The immune response is the way the body recognizes and
defends itself against microorganisms, viruses, and
substances recognized as foreign and potentially harmful to
the body."
THE BODY'S FIRST LINE OF DEFENSE
http://www.niaid.nih.gov/final/immun/immun.htm "The immune
system is a complex of organs--highly specialized cells and
even a circulatory system separate from blood vessels--all
of which work together to clear infection from the body. The
organs of the immune system, positioned throughout the body,
are called lymphoid organs. The word "lymph" in Greek means
a pure, clear stream--an appropriate description considering
its appearance and purpose."
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Karin Henderson is a registered nurse and is thePEBBLE's
columnist for our MEDICAL COLUMN.
We appreciate her input very much. Thanks Karin.
You can send Karin questions at
mailto:kflh@shaw.ca
Health Information Newsletter.
http://www.prescotts-inc.com
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THE NET'S BEST KEPT SECRET
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THE SAGA OF PINEHILL
by Ken Darby
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Eloise Henry, age 18 when the story began
and David Wylie, age 20, were selected by a
stranger in town to take a dangerous trip,
together. The idea was that each was to take
only the clothes on their back and go
anywhere in the world where the stranger
took them. They were to be left there to find
their own way home. They had no money,
no identification, and no idea where they
were. If they arrived back home, there
would be a million dollars waiting in each
of their bank accounts
The story deals with their adventures along
and leads to the only way they could survive.
The story leads to many friends, many adventures
and many places.
The Saga Of Pinehill, The Adventure
is now in bookstores. A controversial and powerful story.
It will change your life. Go to
http://www.the-pebble.com OR order yours from
your favorite bookstore. ISBN # 1-4137-4723-X
As you read enjoy. It continues . . . . . . .
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With that Sam lifted his hands and broadcast
love, slowly turning a complete circle.
The crowd murmured.
Sam began a slow walk to the shrine. As he
rounded the corner the shrine came into view.
Today it had an aura visible unto all mankind. The
aura spread out from the shrine some five feet in
all directions. It was as if the shrine had been
renewed in it's power. Sam was quick to note the
pail where visitors placed money but, unlike the
last time he was here, the kids had erected a sign
that clearly stated they required no money and
would prefer visitors did not leave any. The
visitors left money anyway. They felt they had to
do something in return for the privilege of having
visited the shrine. None left without being made
healthy and receiving a healthy dose of love.
As Sam approached the shrine the visitors
opened a pathway for him. He was clearly seen as a
holy man. Stopping at the shrine Sam once again
raised his arms and broadcast love unto the
shrine. He knew it would be returned forever more
unto the visitors.
Then he, Romano and Miguele stepped into the
orphanage behind the shrine. There was a brilliant
light that followed him all the way, plus
pleasant, powerful music. It could only be
described as "heavenly" music. It came from
sources unseen and the music itself empowered
those around Sam.
"Mr. Henry," Sam was being addressed by one of
those in charge of this shift at the orphanage.
"Mr. Henry, welcome. I am Pedro. We welcome you
Mr. Henry. It is a blessing you have come to
visit. Please, sit and have a beverage."
"Thank you, Pedro. It has been a very long
time since I have been here. You were just a young
boy at the time. Do you remember?"
"Yes, Mr. Henry. Miss Riata told us you are
the Father of our beloved Missy. Missy is the one
who showed Miss Riata higher law and who made it
possible for all of us to have a home. You are
always an honored guest here Mr. Henry."
"Pedro, you live by higher law, you know this
is not necessary."
"Yes, Mr. Henry, but I also know what you did
today and you have been of much help to our people
and our visitors. They are no longer milked by the
church as they leave here. I was not aware we
could do that. I was also witness to the visit
Jesus made unto you in the street. That was a
special moment for me Mr. Henry. It is my wish
that one day I will earn a visit from Jesus. I saw
the change that came over you Mr. Henry. It is
still my wish to treat you as an honored guest."
"That is fine, Pedro, yet you must instruct
your students and co-workers on what is right by
higher law. I wish no special treatment from you
or them. You are doing a magnificent work here.
The shrine, this day, has become renewed and
stories of it's powers will once more travel far
and wide. This shrine will serve the people and
require nothing from them. They will thrive and
prosper. They shall begin to feel and understand
the love of their Maker, once they visit the
shrine. The church shall no longer hold them in
bondage."
"They continue to leave money. It does not
matter what we do, they still seem to think they
must give."
"That is part of love, Pedro. They leave money
because of love. Permit them the act of giving,
but do not ever require it of them. It is not
money they are giving you Pedro. It is the only
part of them they feel has value and they want to
leave it in gratitude for what they feel the
shrine has done for them. In contrast, the church
teaches that they must leave at least ten per cent
of their wealth to the church, that is if they
want God to love them and look after them."
"The people keep coming day and night. There
has been no let up in all these years since Miss
Riata left us."
"Neither shall there be, Pedro. This shrine is
in good hands. It will continue to serve the
people forever. You realize you need only call if
trouble comes your way?"
"Yes, Mr. Henry. We have had no trouble. The
church now knows it will not get its hands on the
shrine, nor on the money the people leave. The
city now realizes the shrine is good for the city
and it is even setting up traffic patterns to
benefit the shrine. And would be thieves now have
come to believe this place is filled with gremlins
that will cause them no end of grief if they try
to steal the money. We have not discouraged that
thought, although one of those would be thieves
has come to us for help. We have helped him and he
now wants to come live here. We have discussed it
and we have decided that would be all right."
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TOMORROW - - - Visiting the shrine
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WHY DO WE SAY IT?
Ga-Ga. Why do we say a person in love is "ga-ga" over the
object of his affections.
Because a person may be so struck with love that his mouth
falls open and the only sounds that come out are "ga-ga-ga."
Tomorrow: Hair of the Dog. Why is taking a morning-after drink as a
pickup called taking a "hair of the dog that bit you"?
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For ads that work go to
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"SCOTCHING"
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THINK ABOUT THIS TODAY!
"Our sweetest experiences of affection are meant to
point us to that realm which is the real and endless
home of the heart."
---- Henry Ward Beecher
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HA! HA! HA!
Two college basketball players were taking an important
final exam. If they failed, they would be on academic
probation and not allowed to play in the big game the
following week. The exam was fill-in-the-blank.
The last question read, "Old MacDonald had a ."
Pat Duh was stumped. He had no idea what to answer. But he
knew he needed to get this one right to be sure he passed.
Making sure the professor wasn't watching, he tapped Tiny on
the shoulder.
"Pssst. Tiny. What's the answer to the last question?"
Tiny quietly laughed. He looked around to make sure the
professor hadn't noticed, then he turned to Pat Duh. "Pat,
you're so stupid. Everyone knows Old MacDonald had a FARM."
"Oh yeah," said Pat. "I remember now." He picked up his No.
2 pencil and started to write the answer in the blank. He
stopped.
Tapping Tiny's shoulder again, he whispered, "Tiny, how do
you spell farm?"
"You are really dumb, Pat. That's so easy. Farm is spelled
E-I-E-I-O."
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CONTACT INFORMATION:
Complete Contact info on web site
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THE LAST LINE - - - - -
"Because its purpose is to create a customer, the
business has two basic functions: marketing and
innovation. Marketing and innovation produce results;
all the rest are costs."
---- Peter Drucker
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AND REMEMBER TO GET A COPY OF
Ken Darby's book, The Saga Of Pinehill, The Adventure
now in bookstores. A controversial and powerful story.
It will change your life. Go to
http://www.the-pebble.com OR order yours from
your favorite bookstore. ISBN # 1-4137-4723-X
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REMEMBER! - IF YOU SEE IT IN thePEBBLE - IT IS SO!
The soul will lead, if you will listen.
---- Ken Darby
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