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THE PEBBLE - 03/26/04 - Vertical Email Campaigns Successful
YOUR DAILY CHUCKLE and MOTIVATION - ENJOY!
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THOUGHT FOR THE DAY
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of life are becoming wealthy online. But could
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This newsletter is sponsored in part by Broadport Canada Inc.
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is the Developer of portal software and web management
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THE PEBBLE is the most popular newsletter
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Start your day with THE PEBBLE
Welcome to THE PEBBLE for March 26, 2004
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TODAY'S TRIVIA - - -
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What's the difference between mushrooms and
toadstools?
What's the difference between horns and antlers?
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ANSWERS TO YESTERDAY'S TRIVIA - - - -
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Do flying squirrels really fly?
No. They only APPEAR to by flying when they jump
from tree branch to tree branch. Flying squirrels have a
skin flap that extends the length of their body from front
paws to back, which gives them the appearance of
soaring through the air.
What's the difference between a fiddle and a violin?
Some claim there's a slight difference between a fiddle
and a violin in the bridge of the instrument (fiddle has a
flatter bridge because fiddlers like playing double notes).
Most experts, however, say the two are the same instrument,
but are simply played differently. (My favorite response:
"A violin and a fiddle are the same thing. You carry one
in a case, and the other in a pillow sack.")
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A newsletter can increase your profits.
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AN INTERNET BUSINESS MAY NOT BE FOR YOU!
OR, THEN AGAIN, IT MIGHT BE! Go have a look. We
have laid out the steps and methods in a clear and
to the point series of short letters. Send a blank email to:
mailto:professional@rr-email.com
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I'LL SEE IT WHEN I BELIEVE IT!
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There are a lot of ways to become a failure,
but never taking a chance is the most successful.
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The Pebble is online. Go to
http://www.the-pebble.com
CONTENTS:
1. STRANGE BITS AND PIECES!
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2. TITLE ARTICLE - - -
Vertical Email Campaigns Successful
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3. COMPUTER TIPS by Patsy Norlie
Word 2000
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4. MEDICAL COLUMN by Karin Henderson
But This Works For Me
Dealing With Needless Stress
PART 1 of 3
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5. THE SAGA OF PINEHILL by Ken Darby
Learning.
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6. OBSERVATIONS OF OUR BUSINESS
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7. THINK ABOUT THIS TODAY!
8. HA! HA!HA!
9. CONTACT INFO
10. THE LAST LINE - - - - -
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Learn how our Internet Marketing Package
can build sales and profits for your company.
Go have a look at http://www.thenewsshop.com
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LOOK FOR TOMORROWS EVENTS - - -
Pinehill - Learning.
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STRANGE BITS AND PIECES!
by Gauher Chaudhry
http://www.amusingfacts.com
As an iceberg melts, it makes a fizzing sound because of the
compressed air bubbles popping in the ice.
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theNEWSSHOP NEWS - - -
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Vertical Email Campaigns Successful
Bigfoot Interactive Q4 2003 Benchmark Report
Reveals Improved Delivery and Performance
across Vertical Email Campaigns
Retail, Consumer Package Goods, Automotive and
Financial Services Campaigns Continue To Improve
Delivery Rates and Generate Increased Customer Interest
NEW YORK – March 9, 2004 – Bigfoot Interactive, the
leading provider of strategic, ROI-focused email
communications solutions and marketing automation
technologies, today announced the release of its
vertical benchmark analysis for email communication
campaigns launched during the fourth quarter of 2003.
Results across key verticals showed relevant and timely
offers drive customer interest and response. Corresponding
with the peak holiday shopping season, results for the
retail and consumer packaged goods verticals generated
their strongest click-through results for the year.
Nearly every vertical market saw delivery rates (emails
successfully sent) increase or remain stable during the quarter
as more marketers implemented real-time, automated
opt-out and bounce/hygiene processing systems across
campaigns due to delivery and CAN-SPAM compliance
initiatives. The Media and Financial Services vertical markets
led the way with overall delivery rates of 92% and 90%
respectively. Delivery and delivery monitoring continues
to be a top priority for marketers looking to leverage the
efficiency and effectiveness of permission-based email in
their communication efforts to grow customer relationships
and marketing return on investment.
Quarter Over Quarter Performance Highlights Across Key
Business Segments:
-- Retail - Unique click-through rates for promotional emails
reached a high for the year of 8.6%, representing a 4.9%
increase in performance over last quarter's unique click
through rate of 8.2%. The uptake was perpetuated by the
continued success of in-store coupon campaigns and
holiday promotional efforts. A recent Bigfoot Interactive
and NOP World Research study on customer's perceptions
of email communications from retailers showed increasing
consumer demand for more targeted and contextually
relevant communications from their retailers.
-- Consumer Packaged Goods (CPG) - Like the retail vertical,
CPG manufacturers benefited from the strong online holiday
shopping season, yielding a strong overall unique click-through
rate of 12.4% for the quarter. This represents a record high
result for the year and a gain of 2.2% over Q3 2003 results
and a 22% increase in overall performance of CPG email
campaigns.
-- Automotive - Unique click-through rates for editorial email
campaigns reached 20.7%, an increase of 10.7% from the
Q3 2003 unique click-through rate of 18.7%. The increase
was primarily driven by targeted, model specific "Owner News"
email newsletters, which saw unique click-through rates as
high as 27%.
-- Media - Unique click-through rates for media editorial
campaigns increased from 10.3% to 13.1%, representing
a performance gain of 27% after the summer slowdown.
General and political news alerts generated consistently
high click-through rates throughout the quarter.
-- Financial Services - Overall unique click through rates
remained strong overall at 10.2%, while delivery rates increased
to a record high of 90% due to the implementation of more
advanced and automated opt-out, hygiene and bounce
management systems for numerous triggered service
messaging programs. Service messaging continues to
generate impressive click-through rates averaging 17.6% for
the quarter -up 10% over the Q3 2003 result of 16%- due to
increased interest in service messaging from credit card
holders during the holiday shopping season.
"Long gone are the days of blasting email with irrelevant
messages to everyone in your database. The results
announced today validate the power of permission-based,
contextually relevant email and the increasingly important
role it plays in driving commerce, customer service and the
overall relationship between marketers and their customers,"
said Al DiGuido, CEO of Bigfoot Interactive. "Perceptions
of the inbox are changing and if a message isn't relevant,
it's going to be considered spam."
Findings from the Q4 2003 trend analysis were aggregated
from Bigfoot Interactive's automated email technology platform,
DREAM(SM) (Direct Response Email Application Manager)
and were based on all retention-based mailings from
October 1 through December 31, 2003. Individual campaign
results can dramatically vary based on audience, creative,
subject line/offer and more.
(This entire article is taken from Center For Media Reasearch
March 22/04)
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For a spiritual journey to live as your Maker wants
http://www.spiritual-underground.com
Find information and knowledge that, while in plain
sight, has been hidden from man for centuries. If you
are on "the path" this is for you.
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COMPUTER TIPS - - -
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Word 2000
To save space, Word 2000 does not install all the
templates on your hard drive during installation. A
template is not installed on your computer until you
choose to use it.
The first time you select a template, you will probably
be prompted to insert your Word 2000 CD into the
CD-ROM drive. Follow the onscreen instructions to
install the template.
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Thanks for your TIP today, Patsy!
Patsy can be reached at patsyy777@aol.com
E-MAIL Processors needed Immediately
go to http://www.freewebz.com/patsyy777
Save on Gas at the Pumps, go to
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For your FREE Bonus Email Memory Course go to
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Patience and persistence, unlike many qualities,
will guarantee success in reaching your objective,
whatever that is.
---- Ken Darby
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MEDICAL COLUMN - - - -
But This Works For Me
Dealing With Needless Stress
PART 1 of 3
Have you ever had someone suggest that you should do things a
certain way? Driving a car? Following a "to do" list? Setting up
a room? Take out the garbage? Doing things with clothes, with
food, with exercising? You know they mean well. BUT! I think
there are many people who feel they must tell others how to live
or how to do things without knowing all the facts. And those
important facts pertain to you: not to them.
Your life evolves continually. You try things. Parts of it work
and some don't. So you constantly adjust either yourself or your
"thing", until everything works to your satisfaction. And how do
you know it has reached your satisfaction? It just seems to flow
and give you a sense of "rightness". And little by little you
feel in tune with your environment. This is the harmony you
should always strive for. It's common to many parts of your
life. You might have a desire to loose weight.or better still,
the desire to feel more comfortable in your clothes. That helps
you relax and feel more confident. There are many, many experts
instantly available to tell you what diet you must follow or
weight loss program you have to use.or what part of your body
needs to be exercised.or what clothes will enhance your body to
bring out the best in you. Have you been consulted as to how
this would fit into your life and activities? I doubt it. Yet
this confusion and constant suggestion of change creates a lot
of unnecessary stress.
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Karin Henderson is a registered nurse and is THE
PEBBLE®'s columnist for our MEDICAL COLUMN.
We appreciate her input very much. Thanks Karin.
You can send Karin questions at
mailto:kflh@prescotts-inc.com
Health Information Newsletter.
http://www.prescotts-inc.com
DO YOU PRACTICE SCOTCHING?
Remember send any email to -
mailto:scotchingkar@rr-email.com
There are no follow ups - this info is just for you.
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THE NET'S BEST KEPT SECRET
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THE SAGA OF PINEHILL
by Ken Darby
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Eloise Henry, age 18 when the story began, and
David Wylie, age 20, were selected, by a
stranger in town, to take a dangerous trip, together.
The idea was that each was to take only the clothes
on their back, and go anywhere in the world where
the stranger took them. They were to be left there
to find their own way home. They had no money,
no identification, and no idea where they were.
Upon their safe return there was a million dollars
waiting in their bank account for them. If one did not
make it that money would go to the survivor. If neither
made it the money would go to their families.
The story deals with their adventures along the way
and leads into the only way they could survive. That was
for Eloise to learn higher law and commit her life to
that end. Along the way she learns how to perform
many a miracle.
The story leads to many friends, many adventures
and many places. As you read on, enjoy. It continues . . . . . . .
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For those who like the thoughts and ideas proposed
in this story, you might like to subscribe to
http://www.spiritual-underground.com
(It is a simple donation of $4.94 per month and
helps us spread the word.)
Many, many thanks to those of you who support this
work. It allows others to learn. Thank you.
Additionally, while there subscribe to our
"Thought For The Day" a daily little pick me up.
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This was getting scary for Billy. He was coming to
understand he and he alone was responsible for who
and what he was. He wasn't sure he liked that. It meant
that when things bad happened to him it was somehow
a function of what he was thinking or doing, or had done
in the past. That thought scared him. He would much
rather be the "victim" than the "perpetrator".
Billy sat back and mused over those thoughts. He looked
at his life up to now, through the viewpoint he just learned.
He looked at his foster parents and found they blamed
their circumstances on no money, government, churches,
other people and anything but themselves.
As he looked, he began to realize that all people do this,
most in a far more subtle yet equally debilitating a
way, as his foster parents. Of all his friends or
acquaintances, he found no one except the Henrys,
who took true, real and total responsibility for their actions.
Standing back and looking from a distance, he could
see how the Henrys stood out and apart from others.
It was not that they were any different. They were as
human as the rest of the world. The only thing they
did different was to understand they were exclusively
responsible for who and what they were, and acted upon it.
Somehow Billy felt Ben Striker was the same, and when
he thought back to his trip to Africa this morning with
Tim and Tom, he realized Sonora, also, stood out from
the crowd for the very same reasons.
He closed his eyes and began to look at these thoughts.
He saw how people were always, either subtle or blatant,
jealous over what the Henrys had or they were petitioning
for the Henrys to give them something, a cure, leadership,
love, or anything to make the poor "victims" life better. He
saw how few there were who took charge of their own life
and reaped the rewards. He saw how the masses did all
they could to prevent one from taking charge. The masses
preferred to keep you down amongst them, being right
after all.
Sam noticed what Billy was doing. He read Billy's thoughts.
Gently, and by advising Billy, through thought, Sam began
to show Billy a picture.
He showed Billy a "movie" in Billy's mind. Billy saw himself.
standing in a crowd, looking around, interacting, and being
a part of the group. Then he saw himself making a decision
to live by higher law. When he did that, a strange thing
happened. The crowd, for no obvious reason began to
move slowly away from him. There was no anger, animosity,
or change in visible emotions, they merely moved away,
being engrossed in their own conversations. Billy made
no attempt to participate further, neither did anyone invite
his participation.
Soon Billy was isolated. He felt quite comfortable, he did
not feel alone or lonely, neither did he find within him a
need to participate with the crowd, but he stood alone and
separate from the group. Another thing Billy noticed was
that somehow the group was lower than he. He had
not been aware of a hill earlier, but he was now raised
slightly above the group.
Someone noticed this. They turned to see him. Then they
began to come at him. They wanted to bring him back to
their level. They were grabbing his clothes, calling to him,
shouting at him, pulling him.
With a superhuman effort Billy stood tall and withstood
the groping, grappling crowd. He felt strong. He felt better
than he had ever felt and did not quite understand what
was going on. He only knew he wanted a few moments
or minutes to analyze what was happening. He saw
himself putting a shield around himself, thus preventing
the crowd from actually touching him.
What was going on? He knew he had a power within him
that fulfilled him. He now knew he was able to do things
he had never done before, and he knew he was safer
than he felt before.
Sam Henry emerged out of the crowd and came up to Billy,
getting through the shield.
"They see you Billy. They see you as being different. They
do not know how, but they think it wrong and want you
back in the group with them. You have separated yourself
from this group by making a decision to live by higher law.
They do not like that. Now you have other decisions to
make, Billy. Do you want to stay or do you want to go
back?" said Same, in Billy's "movie".
"I don't know, Mr. Henry. I did not expect this. Some of
those people are my friends. I like them." said Billy.
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THE SAGA OF PINEHILL is a serial we run daily.
Be sure to read your PEBBLE® to catch up on
what is happening.
TOMORROW - - - Learning.
GET THE SAGA OF PINEHILL, all the books in
the series by affiliating with THE CORNERSTONE
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OBSERVATIONS OF OUR BUSINESS
Since beginning the Project 2003 item, many of you have
become interested in following what we are doing in our
business.
It is a way of seeing some of the good things and not so good
things that happen to us along the way.
While it may not replicate your story, neither may it be replicated
by you, it does keep you updated on some of the trials and
tribulations of doing business on the internet.
We thought we would keep it up.
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TODAY'S REPORT:
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Ezine advertising works, at least at THE PEBBLE. We are
one of the oldest ezines on the net and circulate daily to over
600,000 readers.
For ads that work go to
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AND get a free Profit Pulling Report
"SCOTCHING"
AND sign up at http://www.first-cornerstone.com
Reach so many for so little.
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THINK ABOUT THIS TODAY!
"The minute a man ceases to grow, no matter what his
years, that minute he begins to be old."
---- William James
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HA! HA! HA!
I went to breakfast at a restaurant where the special
was two eggs, bacon, hash browns and toast for $1.99.
"Sounds good," I said. "But I don't want the eggs."
"Then I'll have to charge you two dollars and
forty-nine cents because you're ordering la carte,"
the waitress warned me.
"You mean I'd have to pay for not taking the eggs?" I
asked incredulously. "I'll take the special then."
"How do you want your eggs?"
"Raw and in the shell," I replied. I took the
two eggs home.
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CONTACT INFORMATION:
Complete Contact info on web site
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To submit articles to THE PEBBLE send a blank email to -
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http://www.thenewsshop.com/oursalespeople.html
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Learn how our Internet Marketing Package
can build sales and profits for your company.
Go have a look at http://www.thenewsshop.com
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THE LAST LINE - - - - -
"Read books, listen to tapes, attend seminars – they
are decades of wisdom reduced to invaluable hours."
---- Mark Victor Hansen
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(This is the PROJECT 2003 program)
REMEMBER! - IF YOU SEE IT IN THE PEBBLE® - IT IS SO!
Stay calm. There you find power and gifts you
will find nowhere else.
---- Ken Darby
theNEWSSHOP Internet Marketing Package will soon
have your business growing.
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© 2004 thePEBBLE® PUBLICATIONS
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thePEBBLE Publications
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Box 6, Site 270, R.R.2
Carvel, Alberta T0E 0H0 Canada
1-780-968-3847
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