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thePEBBLE - 11/02/04 - Attract Clients and Customers...
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THOUGHT FOR THE DAY
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He who has a thing to sell
and goes and whispers in a well
is not as apt to get the dollars
as he who climbs a tree and Hollers!
It pays to Advertise!
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TODAY'S TRIVIA - - -
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Is it true that the holiday is about getting rid of empty
boxes after Christmas?
How do people celebrate Boxing Day now?
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ANSWERS TO YESTERDAY'S TRIVIA - - - -
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What was the original name chosen for "Rudolph the
Red-Nosed Reindeer"?
Rudolph started out as "Rollo the Red-Nosed Reindeer."
The story of the red-nosed deer was written by Robert May,
a person in the advertising department of Montgomery
Ward stores. According to Charles Panati's excellent book,
"Extraordinary Origins of Ordinary Things," the original
name was "Rollo", but executives didn't like it. They didn't
like "Reginald" either, which was Robert's second choice.
In the end, Robert's four-year-old daughter picked the name
"Rudolph" off a list of "R" names he had compiled. The
rest is history.
What is Boxing Day?
Boxing Day is a holiday celebrated on December 26 in
Australia, Britain, Canada, and New Zealand.
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I'LL SEE IT WHEN I BELIEVE IT!
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There are a lot of ways to become a failure,
but never taking a chance is the most successful.
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NOTICE - NOTICE - NOTICE
Trying to keep thePEBBLE out of the clutches of your
spam filters is almost an impossible job. It is like chasing
moonbeams. Every spam filter has a different set of
qualifiers. I have decided I will not chase them.
thePEBBLE has been, is and will continue to be a
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Thanx
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thePEBBLE CONTENTS:
1. STRANGE BITS AND PIECES!
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2. TITLE ARTICLE - - -
Attract Clients and Customers with
Free Media Placement
by Marisa D?Vari 2004
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3. MEDICAL COLUMN by Karin Henderson
Do You Have Trouble Staying Awake After A Meal?
This Might Be The Reason...
(Healthy Habits Aren't Convenient . . . They're A Choice.)
PART 4 of 6
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4. THE SAGA OF PINEHILL by Ken Darby
Conversation at the Henry's
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5. OBSERVATIONS OF OUR BUSINESS
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6. THINK ABOUT THIS TODAY!
7. HA! HA!HA!
8. CONTACT INFO
9. THE LAST LINE - - - - -
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Learn how our Internet Marketing Package
can build sales and profits for your company.
Go have a look at http://www.thenewsshop.com
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STRANGE BITS AND PIECES!
Creator Ian Fleming's fictional character James Bond made
his debut in the 1952 novel "Casino Royale."
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TITLE ARTICLE - - -
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Attract clients and customers with
Free Media Placement
by Marisa D?Vari 2004
Looking to boost your business? As a busy professional,
you probably spend a great deal of time, energy and
money advertising in various newspapers.
While an attractive, eye-catching advertisement can bring
in new customers and create awareness of your business,
consider pocketing that advertising cash and seeking
fresh, innovative ways to motivate the media to write
about you.
What? I hear you say. How?s that?
Every day, hundreds of newspapers are looking for
people and business to profile on a local and national
level.
Radio stations have lots of airtime to fill.
Even television stations are eager to interview trailblazers
and other professionals who can enlighten their audience.
Perhaps you?ve heard about media opportunities, but
don't know how to get started.
It all starts with what is called a ?press release?or ?
media release.?
In the old days before the advent of faxes and emails ?
reporters might actually read a media release from
top to bottom.
Now, reporters and editors are deluged with faxed and
emailed media releases that shoot at them from every
possible direction.
With an email release, reporters and editors may give
a subject line a quick half-second skim before deleting.
With a Fax release, the headline gets a quick
quarter-second skim before being crumbled into a ball.
So, what?s the secret of getting your release noticed by
the media?
Pairing an irresistible subject line (headline) with an
innovative style?of release.
Mastering the eye-catching subject line
According to advertising guru David Ogilvy, your
headline is the most important part of any document.
It is the only thing 97 percent of people read when
flipping through a magazine or newspaper and
seeing headlines.
The best headlines use specific words that appeal to
the reader's emotions and reflect their area of interest.
You know your business best. Begin the process of
preparing an eye-catching subject line by thinking of
the problems your target audience faces, and try to
reflect how you will help them solve that problem in
your headline.
Then, keep honing that headline until it is short,
succinct, and irresistible.
Choosing a style?for your release
Sure, you will load your release with substance, but
remember, even though the media release is an ?
official? document, you are selling sizzle as well
as steak.?
Below are four types of media releases with a high
sizzle quotient. Try it out and see yourself make
the news!
The Quiz Release
This is a release designed as a true/false quiz.
People love quizzes, and producers and print editors
are no different! Everyone from real estate agents to
attorneys create attention by creating a quiz that
challenges the reader and motivates him to test
his knowledge.
The Tip Sheet Release
This is a release designed as a tip sheet.
List five tips relating to your business and watch editors
and producers respond! A tip sheet is well suited to
both print and radio because editors and radio hosts
can simply cut and paste the tips (giving you attribution)
to their publication or speak the tips on their show.
The Holiday Release
No need to wait for a Christmas tie-in. Create your
own holiday.
Accountants can create Be Kind to Accountants Day?
and create awareness for their practice. Holidays you
create (sign up with Chase's Directory of Events) or
John Kremer's (Celebrate today!) are official?holidays
as public as Valentine's Day and often are actually
printed in Hallmark calendars.
The Current Event Release
Did you read something in the newspaper headlines
today that relate to your business? Media folks love
to tie in a local business with a national trend of current
interest. Find the tie-in and write a release.
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Read more free articles about how to build buzz for
your business at http://www.BuildingBuzz.com where
you can also, access a free 79 page Special Report
on how to Attract Clients and Customers with the
free media.
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For a spiritual journey to live as your Maker wants
http://www.spiritual-underground.com
Find information and knowledge that, while in plain
sight, has been hidden from man for centuries. If you
are on "the path" this is for you.
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Envision your dream, BELIEVE IT!
---- Ken Darby
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MEDICAL COLUMN - - - -
by Karin Henderson
Do You Have Trouble Staying Awake After A Meal?
This Might Be The Reason...
(Healthy Habits Aren't Convenient . . . They're A Choice.)
PART 4 of 6
You want to avoid sugar spikes... This means a lot of sugar
is going into your blood stream through the digestive process
all in a short period of time. (Please recognise that the term
"sugar" is not what you are getting out the sugar bowl. This
term is the result of the digestive process in the stomach.)
You want to keep everything in your body functioning at a
nice steady pace. Why is that important? Because the sugar
spikes generate more insulin production and that is not in
your best interest. Having smaller meals is another
suggestion that also helps you from getting sleepy during
the day. And this explains why most people feel like
snoozing after a triple helping of Christmas dinner: a meal
traditionally full of starches and proteins, and fats. Also
make sure you eat at regular intervals so as to avoid
overeating at lunch. Again, you want to keep the digestive
system working as evenly as possible. I know several
people who eat one meal a day! And it has everything in
it! And then they fall asleep in front of the television! Also
make sure you stay "hydrated" throughout the day. In other
words, drink fluids... and lots of them! By mid-day dehydration
becomes more obvious and a common sign of this state is
inability to concentrate, sleepiness, and overall fatigue. If
you have ever taught a class of students, you will now
understand why they should be bringing in their water
bottles! It's very disconcerting to have people yawn as
you are trying hard to make them understand important
parts of a lesson. The easiest thing to drink is water...cold
or hot. And if you are trying to loose weight, I am told that
ice water is best. Brrrrr. BUT that's precisely what is
causing the weight loss...the increased metabolism from
the body trying to heat the water.
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Karin Henderson is a registered nurse and is thePEBBLE's
columnist for our MEDICAL COLUMN.
We appreciate her input very much. Thanks Karin.
You can send Karin questions at
mailto:kflh@prescotts-inc.com
Health Information Newsletter.
http://www.prescotts-inc.com
DO YOU PRACTICE SCOTCHING?
Remember send any email to -
mailto:scotchingkar@rr-email.com
There are no follow ups - this info is just for you.
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THE NET'S BEST KEPT SECRET
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THE SAGA OF PINEHILL
by Ken Darby
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Eloise Henry, age 18 when the story began
and David Wylie, age 20, were selected by a
stranger in town to take a dangerous trip,
together. The idea was that each was to take
only the clothes on their back and go
anywhere in the world where the stranger
took them. They were to be left there to find
their own way home. They had no money,
no identification, and no idea where they
were. If they arrived back home, there
would be a million dollars waiting in each
of their bank accounts
The story deals with their adventures along
and leads to the only way they could survive.
The story leads to many friends, many
adventures and many places.
As you read enjoy. It continues . . . . . . .
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For those who like the thoughts and ideas proposed
in this story, you might like to subscribe to
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(It is a simple donation of $4.94 per month and
helps us spread the word.)
Many, many thanks to those of you who support this
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Additionally, while there subscribe to our
"Thought For The Day" a daily little pick me up.
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"How can I do that when I know nothing about
it?"
"But you do. Have you not seen us do things to
help this community? Have you not seen Billy here
get that group of people out of that basement
before the building collapsed on them? Have you
not, yourself, been the recipient of our aid at
your newspaper? Did you not just now travel to
South America to visit Mazunta's and Eloise's
home? And did you not meet there a big black cat?
And did you not meet David and Pam Wiley?"
"Y...yes. I...I guess the evidence has been
right in front of me all the while, but I
preferred to place it into the 'miracle' file so I
wouldn't have to have a real close look at it. Is
that what I did? Am I afraid of this, of looking
at it?"
"I don't know, are you? I know Ben Striker
wasn't afraid. I know Jim White wasn't afraid. On
the other hand their wives were much concerned.
Yet each of them overcame their fears and today
live by higher law. Talk with them, right here,
right now. They will tell you."
"Darryl" spoke up Ben "we have all been
listening and letting this conversation proceed
without interrupting. Sam has been telling you the
truth. Should you decide to explore this style of
living any of us, all of us, will be there to help
you. However, none of us can do your thinking for
you. That is your part. It is you who must make
the choices. All we can do is show you the way."
"Wow! I sure didn't expect to talk about this
tonight. I came over to visit friends, not
expecting to get into this conversation. How did
that happen?"
"You expressed interest. We merely answered
it. You said you would be interested in
seeing where Eloise and Mazunta lived. We took you
there and that sponsored a whole bunch
of questions from you. It is in the answering that
led us to all this talk. Please understand Darryl,
and Evelyn. We sit not in judgment. You may decide
to do this or you may decide not to. That is your
choice alone. We will help if we can, or stay out
of your lives if you wish. We are all friends here
and no one is requiring your decision now or ever.
Look at this night as a pleasant evening in which
you learned much and have much to think on. How
about a cup of coffee? Everyone? We've been
hitting it pretty heavy here. Let's lighten up a
little."
Alewka headed to the kitchen with Evelyn
Sparks and Helen Striker right behind her. The
three of them prepared coffee and cookies.
"That is pretty heavy talk going on in there.
Is all that true? Do you two live by higher law?"
"It's all true" answered Helen, "Wonderfully
so. I was afraid to look at it, but Ben got
involved and before you know it I, too, was able.
It all happened as if by miracle down in a place
called Matto Grosso. We all went to a wedding down
there, of a friend of ours. She, too, and her then
fiance, lived by higher law and she invited all
she knew who did. That included all of us here
now, tonight. At that time I did not practice
higher law, neither did Hilda. But at the wedding
Jesus made an appearance and in one stroke removed
from each of us there, all impediments that would
interfere with our learning. In that instant we
were all able to live by higher law. There must
have been near a hundred what with all the kids
from the orphanage."
"You're kidding me. Are you telling me that
Jesus made an appearance at that wedding? You're
playing with me now."
"No Evelyn. She's not. What Helen just told
you is right. That is exactly what happened."
"But, Alewka, Jesus is dead. He can't be
there. All this is against scripture. Jesus had or
has nothing to do with this!"
"That is where you are wrong Evelyn. That is
the message of Jesus. You have to read your bible
yourself without any churchman telling you what
Jesus said or meant. Do your own thinking. Read
Matthew Ch 6, verses 19 to 31 and then again
Matthew 21, verses 21 & 22. See for yourself what
Jesus was saying. Further, did Jesus not rise from
the dead? Did he not put in many appearances after
that? What makes you say Jesus is dead?"
"I...I just thought no one has seen Jesus
since that time. What are we talking about? Is
this all right? Is this blasphemous?"
"How can it be blasphemous, Evelyn? It may not
agree with the church, but you can be sure it
agrees with Jesus."
"Wow!" Evelyn immediately went into a pensive
mode. She was thinking, deeply thinking. Evelyn,
at this point was more progressive than her
husband, especially on these matters. As open
minded as Darryl was he had the business to
contend with and was thoroughly occupied. Evelyn,
on the other hand was a housewife at home alone.
She was able to take on new thinking because she
had the time. She had few obligations at home and
time weighed heavily on her hands. This brought a
surge of excitement to her life.
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THE SAGA OF PINEHILL is a serial we run daily.
Be sure to read your PEBBLE to catch up on
what is happening.
TOMORROW - - - A surprise visitor
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OBSERVATIONS OF OUR BUSINESS
Since beginning the Project 2003 item, many of you have
become interested in following what we are doing in our
business.
It is a way of seeing some of the good things and not so good
things that happen to us along the way.
While it may not replicate your story, neither may it be replicated
by you, it does keep you updated on some of the trials and
tribulations of doing business on the internet.
We thought we would keep it up.
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TODAY'S REPORT:
Today is formatting day. That will keep me out of
trouble for a while.
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Ezine advertising works, at least at thePEBBLE. We are
one of the oldest ezines on the net and circulate daily to over
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"SCOTCHING"
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THINK ABOUT THIS TODAY!
"The purpose of speaking is to order, clarify and intensify
the experience for the audience."
---- Patricia Fripp
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HA! HA! HA!
A vampire bat came flapping in from the night covered in
fresh blood and parked himself on the roof of the cave to
get some sleep.
Pretty soon all the other bats smelled the blood and began
hassling him about where he got it. He told them to knock
it off and let him get some sleep but they persisted in
hassling him to no end until finally he gave in.
"OK!" he said with exasperation, "follow me," and he flew
out of the cave with hundreds of bats following close
behind him.
Down through the valley they went, across the river and
into the deep forest. Finally he slowed down and all the
other bats excitedly gathered around him.
"Do you see that tree over there?" he asked.
"Yes, yes, yes!" the bats all screamed in a frenzy.
"Good," said the first bat, "Because I DIDN'T!"
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CONTACT INFORMATION:
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Learn how our Internet Marketing Package
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THE LAST LINE - - - - -
"Remember not only to say the right thing in the right place,
but far more difficult still, to leave unsaid the wrong thing at
the tempting moment."
---- Benjamin Franklin
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AN INTERNET BUSINESS MAY NOT BE FOR YOU!
OR, THEN AGAIN, IT MIGHT BE! Go have a look. We
have laid out the steps and methods in a clear and
to the point series of short letters. Send a blank email to:
mailto:professional@rr-email.com
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REMEMBER! - IF YOU SEE IT IN thePEBBLE - IT IS SO!
Harmony with all things, at all times, at all costs allows
you to slip silently into victory.
---- Ken Darby
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business growing. http://www.thenewsshop.com
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© 2004 thePEBBLE PUBLICATIONS
http://www.the-pebble.com
thePEBBLE Publications
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Box 6, Site 270, R.R.2
Carvel, Alberta T0E 0H0 Canada
1-780-968-3847
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