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thePEBBLE - 10/28/04 - Your Ideal Client -- How to identify
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TODAY'S TRIVIA - - -
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Is it true that the Earth is actually nearer the sun in January
than it is in June?
How many levels of angels are there?
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ANSWERS TO YESTERDAY'S TRIVIA - - - -
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What exactly is the solstice?
Twice a year, at the beginning of winter and summer,
the sun is at its greatest distance from the celestial
equator.
Is it true that the winter solstice is also the longest night
of the year?
Yes. The winter solstice marks the shortest day and the
longest night of the whole year. Following the winter
solstice, the days begin to grow longer and the nights
shorter.
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thePEBBLE CONTENTS:
1. STRANGE BITS AND PIECES!
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2. TITLE ARTICLE - - -
Your Ideal Client -- How to identify who is--and
more importantly, who isn't!
by Terri Zwierzynski
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3. MEDICAL COLUMN by Karin Henderson
Fats: The Good And The Not So Good
PART 7 of 8 (References will be at the
end of PART 8)
If You Are Confused About The Kinds Fats
That You Should Eat... Or Stay Away From,
This Information May Help.
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4. THE SAGA OF PINEHILL by Ken Darby
The surprise
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5. OBSERVATIONS OF OUR BUSINESS
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6. THINK ABOUT THIS TODAY!
7. HA! HA!HA!
8. CONTACT INFO
9. THE LAST LINE - - - - -
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STRANGE BITS AND PIECES!
Ivory soap slogan "99-44/100% Pure" was cleverly invented by
Harley Proctor who with the help of chemists determined that
Ivory soap was only 56/100 pure. Proctor simply subtracted
56 from 100 and came up with "99-44/100% Pure".
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TITLE ARTICLE - - -
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Your Ideal Client -- How to identify who is--and
more importantly, who isn't!
by Terri Zwierzynski
"I don't know the key to success, but the key to failure
is trying to please everybody."--Bill Cosby
Have you ever had a client/customer that was more trouble
than they were worth? Maybe they were always late to
pay, or didn't do what they said they'd do. Maybe you
just had a personality clash, or they expected more than
you were able to offer. Whatever the situation, chances
are you had an inkling when you first met that client...a
tiny voice that you didn't listen to, that was probably
overshadowed by the bigger voice that said, "Hey, it's
business; I'll take it!"
Learn to say no to those clients, before they start draining
your energy! The key to being able to do this is
understanding Your Ideal Client. Once you know how to
recognize who is ideal and who is not, you can practice
turning down business from the latter. If you have trouble
saying no, you'll need to learn this critical business skill...
and what to do to get rid of problem clients you already
have. If you have a coach, ask them to help you complete
the Ideal Client exercise, or to role-play those "saying no"
conversations.
How to discover YOUR Ideal Client
There are many ways to approach the Ideal
Client/Customer Profile. You can sit down and imagine
the best, most wonderful client you could have...whether
that is an abstract entity, a celebrity (what writer wouldn't
want Oprah as a customer, for example), or a specific
demographic profile. If your customers are more likely to
be companies, you could look at your current client list,
and pick the company that gives you the most business,
the most joy, the least heartburn.
The Ideal Client Profile
Whoever you pick, start a profile matrix with two columns:
"My Ideal Client Is:" on the left; "My Ideal Client is Not:",
on the right. In the column on the left, list all the
characteristics of that type of person or company. Use
the questions below as prompts to get you thinking
about all the different aspects that client might have.
Then, either think of the opposite of all those aspects,
or pick the "client from hell" and fill in corresponding
traits in the right-hand column. Be really honest with this
exercise! If you'd rather only have clients who make over
$500,000, put that down! Your clients who don't fit your
Ideal characteristics, whether you write them down or
not, will eventually know it. May as well get that over
with early!
Prompts: Consider these aspects of your Ideal
Customer or Client:
What career or business are they in?
What demographics do they fit? (age, sex, race, religion,
income, marital status, etc.)
What do they think is important in business? In life?
What do they like most about you and your business,
products and services?
What is the nature of their relationship with you?
(transactional, long-time customer, acquaintance, friend,
refers others to you, etc.)
How do they do business with you? (phone/in person/on
the Web; quick transactions/takes time to negotiate; pays
early/on-time/at 30 days; etc.)
What personality characteristics do they have?
What do you get from them (besides payment)?
Now What?
Compare your current client list to the two columns in
The Ideal Client Profile. How many have the characteristics
of your Ideal Client? If the answer is "not many," you
may need to work on firing some of your clients!
Next, post your Ideal Client Profile somewhere you will
see it often. Every time a new potential client comes
along, start looking for those Ideal characteristics...and
beware the non-ideal! If that little voice starts to tell you
something might be wrong, check in with the non-ideal
list--and be ready with some ways to turn away
non-ideal clients. Offer them other options--refer them
to someone else who is a better fit, and make two people
happier!
Ideal Clients--For Life
There are many ways to leverage the work you have
just done with the Ideal Client Profile. Here are some
ideas:
--Audit your marketing materials. Do your business cards,
brochures, ads and website appeal to your Ideal Client?
Are you sending the right message, to the right potential
clients? Hone your materials, and start seeing
better-qualified potential clients walk in the door.
--Consider your marketing channels. Based on your
Ideal Client profile, where would you expect to find these
clients? Is that where your marketing efforts are focused?
If not, figure out a way to get in front of them!
--Review your contracts, policies, terms and conditions.
Are they set up to be friendly to your Ideal Clients? Do
they give you clear avenues for dealing with non-ideal
clients? If not, update them, and you might see non-ideal
clients take care of themselves.
Start attracting your Ideal Clients today!
Find more articles like this at http://www.Solo-E.com.
Solo-E.com is the coolest place on the Web for Solo
Entrepreneurs who want affordable, easily accessible
and juicy information to create a successful business and life.
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Terri Zwierzynski is a coach to small business owners and
Solo Entrepreneurs. She is also the CEI (Conductor of
Extraordinary Ideas) at Solo-E.com. Terri is an MBA
honors graduate from UNC-Chapel Hill. Terri has been
coaching for over 10 years in a variety of settings,
including 6 years as a senior-level coach and consultant
for a Fortune 500 company. She opened her private
coaching practice in 2001. Contact her at:
http://www.FastLaneDreams.com.
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http://www.spiritual-underground.com
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Forgiving yourself for all the things you think you've
done wrong is like bathing the soul and exposing it
to warm sunshine.
---- Ken Darby
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MEDICAL COLUMN - - - -
by Karin Henderson
Fats: The Good And The Not So Good
PART 7 of 8 (References will be at the
end of PART 8)
If You Are Confused About The Kinds Fats
That You Should Eat... Or Stay Away From,
This Information May Help.
"Plaque" is this fatty substance and it forms when too much
cholesterol is present. Over time this causes the walls to
wear out and harden. This is called arteriosclerosis. This
can happen in all your blood vessels, but in cardiac disease,
it is happening in the arteries feeding the actual heart muscle!
These are called the coronary arteries and the most common
cause of heart disease is coronary artery disease. So taking
omega-3 polyunsaturated fatty acids (PUFAs) could
improve/ enhance circulation and prevent the formation
of atherosclerotic plaques, meaning they would prevent
this build up.
"stabilizing the electrical system of the heart"
Your heart is stimulated to contract by electrical impulses.
It provides best for the entire body when the electrical impulses
create strong, steady cycles of contractions and rest. That
allows the muscles to empty each heart chamber completely,
and at a predetermined rate. The heart provides the energy
via nutrients and oxygen to the entire body. When it is weak
or irregular, the output of blood compromised. So "stabilizing
the electrical system of the heart" will make this process
stronger and prevent the sluggish or missed stimulation.
"Prevention of excessive blood clotting in blood vessels".
Sluggish and uneven blood flow throughout the whole body
allows debris to fall or stick against the walls of the blood
vessel. This debris attracts more debris, and eventually
breaks off and then is called a blood clot. This is then swept
along by the blood stream until it gets stuck in a vessel
smaller than itself. There is sits, blocking off the delivery
of all nutrients including oxygen.
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Karin Henderson is a registered nurse and is thePEBBLE's
columnist for our MEDICAL COLUMN.
We appreciate her input very much. Thanks Karin.
You can send Karin questions at
mailto:kflh@prescotts-inc.com
Health Information Newsletter.
http://www.prescotts-inc.com
DO YOU PRACTICE SCOTCHING?
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mailto:scotchingkar@rr-email.com
There are no follow ups - this info is just for you.
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THE NET'S BEST KEPT SECRET
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THE SAGA OF PINEHILL
by Ken Darby
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Eloise Henry, age 18 when the story began
and David Wylie, age 20, were selected by a
stranger in town to take a dangerous trip,
together. The idea was that each was to take
only the clothes on their back and go
anywhere in the world where the stranger
took them. They were to be left there to find
their own way home. They had no money,
no identification, and no idea where they
were. If they arrived back home, there
would be a million dollars waiting in each
of their bank accounts
The story deals with their adventures along
and leads to the only way they could survive.
The story leads to many friends, many
adventures and many places.
As you read enjoy. It continues . . . . . . .
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Ted Kuzik continued, "Then something happened.
I was moving up the street to get film coverage of
a wall that was going to fall. I thought sure I
was safe and that I was not getting too close. I
was wrong. When that wall came tumbling down the
debris came in our direction. It hit my cameraman
and he required hospitalization, overnight. Me,
well I was buried under three feet of cement
blocks and rock. The debris was on my chest,
squeezing the life out of me. If I had been there
another five minutes I would have been dead. Both
my legs were broken and I was useless. I couldn't
move.
Then a miracle happened to me. It came in the
form of a young man who hastily and with no
thought about his own safety, worked feverishly
pulling blocks, debris and rocks off me. Slowly I
could feel the weight getting less and less. My
breathing got easier and soon I could see who my
saviour was. This young man worked tirelessly
until, finally, he had me free. Then he stood at
my feet. He held his hands toward me, palms facing
me. There was a light coming from those hands.
When it hit my body I could feel love and energy
coursing through every inch of me. The pain was
gone. I could breath again. I felt better. Then I
heard this young man say 'Rise up and walk.' These
were no ordinary words. These were a command. I
didn't think of my broken legs. All I could think
of was those words and the immense love they sent
through me. I tried to get up, and I did as if I
was never down in the first place.
This young man showed me how selfish I have
been in pursuit of my career and how because I
lied to my fellow reporters, I was forced by this
young man's family to miss out on a valued
interview. But he showed me something else too.
When I was deeply buried there were reporters and
cameramen within 150 feet who never moved a muscle
to help release me. This young man showed me
the hatred I had developed over the years within
the breasts of my fellow comrades. I had alienated
them all and they were perfectly happy to leave me
be, under the rubble. Only this young man cared
enough to get me out.
His name? Oh! This young man's name is Tim
Henry. He is one of the family I have so
ruthlessly pursued these many years. He alone is
responsible for me being here today. He alone
cared enough to free me from my prison, regardless
of the danger he was in. He alone set aside any
feelings he might have for me personally, and came
to my rescue in spite of them.
I owe this family, and now their friends, an
apology. I owe my fellow workers an apology. I was
on the receiving end of one of this families
miracles and I thank my lucky stars the Henrys
exist and live in Pinehill.
This family does not know I am doing this
report. All they have ever asked of me, including
the same request from the young man that saved my
life, is that I do not report it, that any man
would have done the same. They want no notoriety
and they want no thanks. They do this work for the
pure pleasure of being able to help their fellow
man and they will place themselves in danger to do
so.
For those of you who know me you know how hard
it is for me to do this. Most of you think I
pretty hard boiled. I have been. I have hurt many
people. This young man showed me that. He showed
me many things in the course of that hour he was
coming to my aid. I own him much. I owe the
family much. I most certainly owe them this
apology and my heartfelt thanks.
So Tim Henry, thank you. This is Ted Kuzik
signing out."
"My! That is a change for him. Tim you didn't
tell us about that. What happened?"
"Nothing much Dad. I had just dropped Sharon
off at home and walked downtown on my way home. I
met and spoke with Russel for a while, and then I
heard these faint calls for help. I walked down
the street until I could identify the source and
began to dig. Much to my surprise, there was Ted
Kuzik. He was bad hurt and would have died had
someone not taken that weight off his chest. The
rest you can guess."
"Well you certainly changed his mind, his
actions and his attitude."
"I didn't do that Dad. You know what it is
like when a man knows he is going to die. He looks
at things differently than he did five minutes
before that realization. Suddenly all the things
that were important to him lose their lustre. He
begins to look hard and fast for the real value in
life. I guess Ted did some of that. I just helped
him the same way any of us would have. That's
all."
"Well, Tim. I think you created a convert"
said Darryl Sparks. "He was certainly a changed
man on that broadcast. It will be nice to see how
that goes on."
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THE SAGA OF PINEHILL is a serial we run daily.
Be sure to read your PEBBLE to catch up on
what is happening.
TOMORROW - - - The evening
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OBSERVATIONS OF OUR BUSINESS
Since beginning the Project 2003 item, many of you have
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It is a way of seeing some of the good things and not so good
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While it may not replicate your story, neither may it be replicated
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tribulations of doing business on the internet.
We thought we would keep it up.
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TODAY'S REPORT:
I sure like PayPal. I have been using virtually every service
they offer and they do the job amazingly well. For those of
you who need a payment service I certainly recommend
them.
More writing today. I'm trying to get ahead of the game a bit.
It is my wife's 65th birthday coming up and the kids have
something planned.
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THINK ABOUT THIS TODAY!
"Of all the properties which belong to honorable men, not one
is so highly prized as that of character."
---- Henry Clay
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HA! HA! HA!
As we stood in formation at the Pensacola Naval Air Station,
our Flight Instructor said, "All right! All you dummies fall out."
As the rest of the squad wandered away, I remained at attention.
The Instructor walked over until he was eye-to-eye with me,
and then just raised a single eyebrow. I smiled and said,
"Sure was a lot of 'em, huh sir?"
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THE LAST LINE - - - - -
"To live in the presence of great truths and eternal laws, to be
led by permanent ideals - that is what keeps a man patient
when the world ignores him, and calm and unspoiled when
the world praises him."
---- Honore De Balzac
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AN INTERNET BUSINESS MAY NOT BE FOR YOU!
OR, THEN AGAIN, IT MIGHT BE! Go have a look. We
have laid out the steps and methods in a clear and
to the point series of short letters. Send a blank email to:
mailto:professional@rr-email.com
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REMEMBER! - IF YOU SEE IT IN thePEBBLE - IT IS SO!
Wherever you go, whatever you do, your Maker is with
you and always available to give you power to accomplish.
You need only learn to tap into that source and you are strong.
---- Ken Darby
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© 2004 thePEBBLE PUBLICATIONS
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